1. General Information

We take the protection of your personal data seriously. This Privacy Policy explains how personal data is collected and processed when you visit this website or subscribe to our newsletter.

Personal data means any information relating to an identified or identifiable individual.

The responsible party for the processing of personal data in connection with this website is:

Thomas Amstutz
Brand Futurist
Switzerland

Email: amstutz@me.com

2. Visiting This Website

When you visit this website, certain technical information may be collected automatically. This may include your IP address, browser type, operating system, device information, referring website, pages visited and the date and time of access.

This information is used to provide and secure the website, to ensure its proper functioning and to understand how visitors use the website.

3. Squarespace

This website is hosted and operated using Squarespace, a service provided by Squarespace, Inc.

Squarespace may process technical and usage data necessary to provide, secure and improve its website services. This may include information about your browser, network, device and IP address, as well as information about how you interact with the website.

Data may be processed or stored outside Switzerland and the European Economic Area. Where required, appropriate safeguards are used to protect personal data transferred internationally.

Further information about how Squarespace processes personal data can be found in Squarespace's Privacy Policy.

4. Google Analytics

We use Google Analytics to better understand how visitors use this website and to improve its content and performance.

Google Analytics may collect information such as pages visited, time spent on the website, approximate geographic location, device and browser information, and interactions with the website.

Google Analytics is provided by Google. Data collected through Google Analytics may be processed by Google on servers outside Switzerland and the European Economic Area, including in the United States.

Google Analytics is only activated where the required consent has been provided through our cookie settings. You can withdraw or change your consent at any time via the cookie settings available on this website.

5. Newsletter

You can subscribe to our newsletter by providing your email address through the registration form on this website.

We use your email address solely to send you news, articles and updates relating to Brand Futurist and its content.

The newsletter is managed using Squarespace Email Campaigns. Your email address and information relating to your subscription may therefore be processed by Squarespace for the purpose of providing this service.

We may also receive information about newsletter engagement, such as whether an email was delivered, opened or whether links within the newsletter were clicked. This information helps us understand the relevance of our communications and improve future newsletters.

You can unsubscribe from the newsletter at any time by using the unsubscribe link included in every newsletter. Your email address will then no longer be used for newsletter communications.

6. Cookies

This website uses cookies and similar technologies.

Some cookies are necessary for the secure and proper operation of the website. Other cookies, particularly those used for analytics, help us understand how visitors interact with the website.

Non-essential cookies are only used where the required consent has been provided.

You can accept or reject non-essential cookies through the cookie banner and change your preferences at any time via the cookie settings available on this website.

Further information can be found in our Cookie Policy.

7. Disclosure to Third Parties

We do not sell your personal data.

Personal data may be shared with service providers where this is necessary to operate the website, analyse website usage or provide the newsletter service. These providers include, in particular, Squarespace and Google.

Such service providers process personal data in accordance with their respective contractual and legal obligations.

8. International Data Transfers

Some of the service providers used for this website are based outside Switzerland or process data in other countries.

Where personal data is transferred internationally, we take appropriate measures to ensure a level of data protection consistent with applicable data protection requirements.

9. Data Retention

Personal data is retained only for as long as necessary for the purposes for which it was collected or as required by applicable law.

Newsletter subscription data is generally retained for as long as you remain subscribed to the newsletter.

10. Your Rights

Subject to applicable data protection law, you may have the right to request information about the personal data we process about you and to request its correction or deletion.

You may also have the right to object to or restrict certain processing activities and to withdraw consent where processing is based on your consent.

To exercise these rights, please contact us using the contact details provided above.

11. Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration.

However, data transmission over the internet cannot be guaranteed to be completely secure.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to this website, the services we use or applicable legal requirements.

The current version published on this website applies.